Web 2.0 … The Machine is Us/ing Us

This video is a very clever presentation and whimsical commentary on New Media, posted by Michael Wesch, professor of cultural anthropology at Kansas State University in 2007.Don't read the comments on YouTube -- they're mostly vulgar spam.I find it humorous to see that the YouTube video attracted a storm of comments *protesting* and *correcting* the author on factual matters, leading the author to post a quick revision and promise a new version "soon." Ahem.And now the YouTube video is an epithet to good intentions in a web 2.0 world.Notice that the author was also apparently inundated with inquiries about the music in the background. I wonder if that was their intention. Many indy bands have been made famous over the years by licensing their music to be used in videos that "go viral."Note to self: be sure to prominently credit the source of all content, or at least post a companion website somewhere which leaves a breadcrumb-trail to the information, providing Wikipedia with a verifiable "source." And remember to use a disposable email address.

Note that the project was:

clever

remarkable (literally, inviting a conversation)

incomplete by design (not exhaustive, and therefore arguably obsolete before it was finished)

appealing to a wide audience (multiple cross-sections)

If only they'd used a more "nimble" tool for producing video, they could have responded more rapidly and continued the conversation (affordably, or even profitably) rather than being overwhelmed/bored/whatever (used-up by The Machine).But it's still interesting, effective and fun as anthropology, if not profound.Already, the "crowd" has taken ownership, and is advising, crafting, revising, innovating, and even promoting (as I'm doing here). With 9 million+ views and counting, copied-and-translated into many languages, could this "modern antiquity" become a classic?